Why Businesses Should Partner with Charity for Social Good
In today’s business landscape, success is no longer measured by profit alone. More companies are recognizing that their role extends beyond products and services – they are a prominent part of the communities in which they operate. Research consistently shows that NZ consumers expect businesses to contribute to social and environmental sustainability, and those who do so benefit from stronger reputations, more loyal customers, and greater staff engagement.
For New Zealand businesses looking to explore Corporate Social Responsibility (CSR), partnering with a charity is one of the most effective ways to make that impact, and for Auckland businesses, supporting Big Brothers Big Sisters (BBBS) Auckland through our Match Makers programme is a fantastic community partnership opportunity.
BBBS Auckland connects young people who are facing or have experienced adversity with trained, caring volunteer mentors. Through positive mentoring relationships, BBBS provides early intervention that buffers at-risk tamariki from experiencing poor health and wellbeing outcomes, and empowering them with guidance, confidence, and hope for the future. The need is significant: over 85 children in Auckland are currently waiting for a mentor. By becoming a Match Maker, businesses directly fund our tuakana-teina matches, ensuring more children can receive the consistent, positive support they need.
The benefits extend both ways. For businesses, partnering with BBBS Auckland delivers:
- Community impact where it matters most: By investing in mentoring, companies contribute to the wellbeing of tamariki and rangatahi in their own backyard, strengthening the communities from which they also draw talent and customers.
- Stronger brand reputation: Aligning with a trusted, global organisation like BBBS shows customers and stakeholders that a company is committed to more than profit. Social responsibility builds trust and goodwill that no advertising campaign alone can buy.
- Employee pride and engagement: Staff feel proud to work for an organisation that gives back. Research shows employees are more motivated and loyal when their employer demonstrates a clear social conscience.
- Marketing and philanthropic value: Partnership opens opportunities for positive brand storytelling, public recognition, and demonstrating authentic values in action.
Most importantly, being a Match Maker is about doing good. It’s about ensuring a child in Auckland has someone to turn to, someone to believe in them, and someone to show them that their dreams are possible.
When businesses or individuals choose to invest in mentorship, they’re not just giving money or staff volunteer hours, they’re giving children futures filled with confidence, connection, and opportunity. That’s an impact worth making.
To become a Match Maker with Big Brothers Big Sisters Auckland, please get in touch. We love to hear from businesses or individuals who align with our purpose and want to help us further our mission to ignite children’s full potential.
Contact: [email protected]
Ready to become a Match Maker? Invest now
Read some of our partnership and Match Maker stories:
- STEM powered weekend thanks to Worley
- Eden Park and Andrew Steel supporting BBBS with fundraising
- Lightspeed Coding the future
Support us along-side Match Makers:
































